A Twitter user? Well you may have recently started to notice an increase in the use of the word ‘Periscope.’ The latest social media app to the take the web(/world) by storm and has duly been morphed into a verb - to Periscope.

The live video streaming app that was set up by Kayvon Beykpour and Joe Bernstein was purchased by Twitter in March 2015 and can now be accessed in both the Apple app store and Android store. A remarkably straightforward concept for the advanced technology it offers; a quick log in via your regular Twitter account means seconds later you can broadcast live video to the world and gather hundreds of views from anyone who stumbles across your stream (you can of course also stream to an exclusive group of viewers.) Viewers can ask questions or comment during a live Periscope, making this a perfect platform for small businesses wanting to showcase their product or services and to instantaneously gather opinions from the general public.

I downloaded the app to see what all the fuss was about and admittedly I became pretty addicted as soon as I felt the adrenaline rush of ‘going live’ and consequently being virtually showered in the little love hearts which began to float around in the video as viewers enthusiastically tap away at the screen to display their love for my live stream. Since arriving to our screens, Periscope has become increasingly popular with businesses and significant individuals, and one field that it has taken off in is video journalism. Only recently a news report stated how journalists were using Periscope to report on the current refugee crisis, allowing journalists to report in real time from their very own phones.

So how can Periscope help you and what can you gain?

Terry White, a certified Adobe expert with over 19 years of experience, discusses his views on the live streaming app as he recently shared his own Periscope video via his YouTube channel.

What are your thoughts on Periscope?

I love Periscope because it enables ordinary people to be able instantly broadcast live video and audio.

How easy have you found it to use Periscope?

Periscope is very easy to use and get started with.

How beneficial to small businesses do you think Periscope is?

I've seen small and large businesses begin to embrace Periscope as a way of talking directly with existing and new customers and even use it to launch new products.

Has Periscope helped you and if so, how?

Yes, it's given me one more way to talk to my fans at any time day or night and from anywhere in the world.

If you could make any adjustments or improvements to Periscope what would they be?

Periscope is great but there are lots of things I'd like to see. A few features that come to mind are: the ability to save broadcasts longer than 24 hours (maybe that becomes a paid aspect of Periscope). The ability to save the broadcasts with the comments and hearts directly to your device. As it stands today it will only save the video/audio. The ability to bring other broadcaster into your stream (now let's hear from Joe on the other side of the convention hall. When that person is done I take control and it comes back to me.

In terms of those using it for video production purposes how can users take advantage of the app?

For video production it useful to do a broadcast and get the live feedback, but once you're done take the raw video that's now on your device and repurpose it.

Watch Terry White talk through Periscope below

 

To find out more about Terry White follow him on Periscope http://periscope.tv/terrylwhite

Not just for self promotion, Periscope is also for media consumption by following your favourite media groups or trade shows e.g. IBC or NAB, one in which I will definitely be using Periscope for next year! A company that used Periscope to their advantage was energy drink power house Red Bull. They streamed their Red Bull Guest House event in March and judging by the response it was a hit! Keeping up to date with big news is great with Periscope and allows users to be apart of the experience as they can comment and ask questions during live Periscopes.

So how do you know if you have been a hit on Periscope? Well here is the simple lowdown.. it’s all about the hearts! Yes that’s right, the more hearts that appear in your video means the engagement with users is high. Improving your own brand or business can be achieved through Periscope, as using Q&A sessions is a very popular method that many are using through Periscope sessions, penetrating a new demographic or audience is way to do this, and with the global attention you will receive, this can be a pocket friendly way of finding new fans.

So now you know all you need to know about Periscope, try it out by downloading it from either your Apple app or Android app store!

Share your experiences with us and tweet us at @editorskeys

To find more information about Periscope follow them on Twitter @Periscope

Have fun!