Apple "Scary Fast" Event: Super Speed and Improved Performance - Editors Keys

Apple "Scary Fast" Event: Super Speed and Improved Performance

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Apple has once again wowed the tech world with its latest announcement at their special "Scary Fast" event held on Monday 30th October, unveiling the much-anticipated 14-inch and 16-inch MacBook Pro models. These new additions to Apple's lineup come with some impressive enhancements, blowing previous Macbook models out of the water and immediately making them a must-have for both creative professionals and everyday users alike.

Stunningly Bright Displays

One of the standout features of these new MacBook Pro models is their dazzling displays. Apple claims that these laptops offer a 20% brighter display for standard content. The tech specs reveal that both the 14-inch and 16-inch MacBook Pro models can achieve up to 600 nits of peak brightness for SDR (Standard Dynamic Range) content. This is a significant improvement over the previous models, which had a maximum brightness of 500 nits. When it comes to HDR (High Dynamic Range) content, they maintain their impressive peak brightness of up to 1,600 nits.

New 2023 Apple Macbook Pro with brighter display

Apple are proclaiming their Liquid Retina XDR display as the best laptop display in the world. With a sustained 1000 nits and a peak brightness of 1600 nits for HDR content, these laptops promise exceptional contrast ratios, vivid colours, and outstanding viewing angles. Even SDR content is now displayed at up to 600 nits, offering a brighter and more captivating visual experience.

What's New with the iMac?

In addition to the MacBook Pro announcement, Apple also revealed an update to its 24-inch iMac. The highlight here is the new M3 chip, which promises substantial speed improvements over the previous M1 version. While the design and colour options remain the same, the M3 chip allows the 24-inch iMac to support up to 24GB of Unified Memory, a notable increase from the 16GB maximum of the M1 version.

New 2023 Apple iMac display

Apple has also integrated Wi-Fi 6E support into the iMac, enabling it to connect to 6GHz networks, and it now supports Bluetooth 5.3 for improved connectivity and range. The 24-inch iMac comes in two-port and four-port varieties, with the latter offering additional USB 3 ports. The two-port model features an 8-core CPU and 8-core GPU, while the four-port model boasts an 8-core GPU and a 10-core GPU. The version with more ports also supports up to 2TB of storage, while the two-port model maxes out at 1TB.

Pricing for the M3 iMac starts at $1,299 for the two Thunderbolt port model, while the model with two Thunderbolt ports and two USB 3 ports starts at $1,499. You can place your order now, and these new iMacs will begin shipping to customers next week.

Longest Battery Life Ever

Apple's latest MacBook Pro models come equipped with the brand's new 3-nanometer M3 chips, bringing a substantial improvement in battery life. According to Apple, these models offer the "longest battery life ever in a Mac."

The 14-inch MacBook Pro with the M3 chip offers up to 22 hours of battery life when watching movies with the Apple TV app or up to 15 hours when browsing the web. This model features a 70-watt-hour lithium-polymer battery. The 14-inch MacBook Pro models with M3 Pro and M3 Max chips still provide impressive battery life, lasting up to 18 hours for movie-watching and 12 hours for web browsing. They come with a slightly larger 72.4-watt-hour lithium-polymer battery.

Brand new 2023 Apple Macbook

For the 16-inch MacBook Pro models with M3 Pro or M3 Max chips, you can expect up to 22 hours of battery life when watching movies with the Apple TV app or 15 hours of web browsing. These models are equipped with a 100-watt-hour lithium-polymer battery. Additionally, the 14-inch MacBook Pro models can fast charge with a 96W USB-C power adapter, and the 16-inch MacBook Pro models can fast charge with the included 140W USB-C power adapter.

The good news is that you don't have to wait long to get your hands on these new MacBook Pro models. Apple is now accepting orders, and they are set to arrive at customers' doorsteps and in stores on Tuesday, November 7. These laptops are expected to be a game-changer for those in need of a high-performance, cutting-edge device.

Fear not though, our Editors Keys shortcut editing covers will still fit over these new models. So if you're looking for a shortcut editing cover for Adobe Premiere or another program, then you can edit at light speed on your new Macbook. You can also view our full range of shortcut covers here!

Apple Macbook Pro with an Editors Keys shortcut editing cover for Adobe Premiere Pro on it

These announcements have caused a stir amongst Apple enthusiasts, with the company proving yet again their dedication to cutting-edge technology and product performance. With these new laptops and updated iMac, Apple seems once again to be set to make a huge impact on the world of modern technology again. If you've been in the market for a fast and powerful new laptop or desktop then these devices are most definitely worth looking into, as the sheer power and performance within them is astounding.

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