Apple Announces New M3 Macbook Air - Editors Keys

Apple Announces New M3 Macbook Air

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Apple has recently pulled back the curtain on its newest line of MacBook Air models, now equipped with the cutting-edge M3 chip. These sleek laptops, available in 13- and 15-inch variants, boast a remarkable performance that is "up to 60 percent faster" when compared to the M1 MacBook Air, as highlighted by Apple. The main features include an impressive battery life of up to 18 hours, making them reliable companions for on-the-go productivity.

Starting today, eager users can pre-order these devices, with shipping scheduled to commence on Friday, March 8th. The 13-inch MacBook Air is priced at £1,099, while the 15-inch model comes in at £1,299. Both variations showcase a vibrant Liquid Retina display with up to 500 nits of brightness, complete with P3 wide colour true tone technology, allowing support for over 1 billion colours! Providing a significantly more immersive visual experience. Notably, they support up to two external displays even when the lid is closed, enhancing multitasking capabilities.

Apple Macbook Air M3 colourful retina display


Under the hood, the M3 chip powers an upgraded 16-core Neural Engine, enabling the laptops to efficiently handle optimised AI models. The built-in GPU facilitates mesh shading and ray tracing, offering enhanced graphics for users. Furthermore, these MacBooks feature a 1080p FaceTime camera along with three microphones for a clearer and higher quality experience when making video or conference calls. The 13" M3 Macbook Air features a four-speaker sound system combining two sub woofers with two "tweeters" for better sound whilst on-the-go. The 15" M3 Macbook Air features a six-speaker system! Two pairs of force cancelling woofers and two tweeters, guaranteeing full bass depth and support for spatial audio and Dolby Atmos, ensuring top-notch audiovisual capabilities.

Graphic displaying the spatial audio features for the new Apple Macbook Air M3

Just like the M2 MacBook Air released in 2022, the M3 models feature a Magic Keyboard with a full-height function row, complete with Touch ID for secure and convenient login authentication. The new M3 MacBook Airs are available in four stylish colours – starlight, space grey, silver, and midnight. Notably, the midnight colour features an anodisation seal, reducing fingerprints and enhancing the overall aesthetic of the Macbook

A close up picture of the new Apple Macbook Air M3 with TouchID key

The M3 MacBook Air models are designed with convenience in mind, measuring less than half an inch thick. Notable additions include MagSafe charging and two Thunderbolt ports, catering to a seamless user experience. The integration of Wi-Fi 6E with support for the 6GHz band ensures faster download speeds, keeping up with the demands of modern connectivity.

Storage and Charging

While both models come with 8GB RAM, users have the flexibility to upgrade to 16GB for an additional £200 or 24GB for £400. Storage options are also customisable, with upgrades available from the base 256GB SSD to 512GB for £200, 1TB for £400, and 2TB for £800. All this storage available in a Macbook comes in super handy for any business or personal endeavours.

For those looking for budget-friendly options, the 13-inch M2 version will still be available at a reduced price of £999. Apple offers customisation options, allowing users to upgrade their devices based on individual preferences. The base-level 13-inch MacBooks come with a 30W USB-C power adapter, with the option to upgrade to a 35W dual-port charger or 70W adapter for enhanced charging capabilities.

Image of Apple's new M3 Macbook Air, showing the thunderbolt usb ports, magsafe charging port and headphone port

In conclusion, Apple's latest M3 MacBook Air models offer a compelling blend of power, versatility, and aesthetics, making them a noteworthy upgrade for tech enthusiasts and professionals alike.

If you're an editor or producer and you're looking to speed up your editing process, then take a look at our full range of Editors Keys shortcut editing keyboards and keyboard covers for Macbooks - featuring all of the shortcuts for all your favourite programs, mapped out onto the keys for faster editing and easier memorisation! Used and trusted by editors for giants such as the BBC, ITV and Warner Brothers. CLICK HERE to have a browse of our massive range of editing keyboards and keyboard covers, and speed up your workflow today!

Editors Keys shortcut editing cover for Adobe Premiere on a Macbook Pro

Do you think you'll be upgrading to the new M3 Macbook Air? Let us know in the comments below, and be sure to check out some of our other blogs!

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